NHS West Essex
Increasing COVID-19 Vaccinations
Challenge
NHS West Essex CCG asked TMH Outdoor to create a multi media campaign to target the 16+ age group to remind and encourage them to have their COVID-19 vaccines.
This campaign needed to reach the whole of West Essex.
Action
TMH Outdoor planned a campaign that used many different medias, including TV, Social, Digital, Outdoor and Radio.
The campaign was complex, we used our
approach of different start dates so we could
maximise on reach and opportunities to see.
Through our clever media buys we were able to
include ITV, Sky TV, Heart Radio, Snapchat and
online to reach this youthful audience.
Results
The campaign was hugely successful. Using digital to support TV and Outdoor really drove the message home to the targeted age group.
NHS West Essex achieved their targets and have asked us to support them in further campaigns including a campaign to remind people to have their booster jabs.