Gym Advertising
Gym users are a captive audience that many marketing departments fail to inspire. But with the right gym advertising, it’s possible to reach a large number of motivated, successful people with a high amount of disposable income and strong principles.
At TMH Media, we’re committed to helping our clients reach their target audiences using a variety of traditional and contemporary advertising channels. We can help you to get your brand noticed through printed branding and digital displays in gyms and fitness centres across the UK.
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What is gym advertising?
Gym advertising is any advertising or marketing campaign that takes place primarily in gyms, fitness centres and leisure centres. We have more than 650 sites across the UK where we can secure high-quality gym advertising opportunities for our clients. Between them, our gym advertising spots boast an average footfall of 13 million users per month and 2.8 visits per week.
Any brand or business can embrace the unique benefits of gym advertising, although, for obvious reasons, businesses operating within the lifestyle and fitness sectors are most likely to advertise in gyms and fitness centres. More broadly, gym advertising is the perfect platform for businesses operating in any health and lifestyle-focused industries, including:
– Food and beverages
– Pharmaceuticals
– Fashion
– Personal grooming
– Toiletries
– Health supplements
– Tourism and leisure
If you’re trying to reach an audience of like-minded people who care about health, fitness and success, gym advertising could be right for your brand.
How gym advertising can reach your target audience
The key to choosing the best locations to advertise your business is always identifying your target audience and where they spend their time. Gym advertising can help you to reach a successful, motivated and wealthy demographic when they’re feeling open to inspiration and are more receptive to new ideas. Investing in gym advertising can help you to reach your target audience and make your brand more visible to the kinds of people that you want to use your products and services.
Advertising in gyms and health clubs can help you to target people with strong motivations to succeed and improve themselves. With an average salary of almost £34,000, 20% of gym members earn above the national average salary. Not only this, but they’ve also proved that they’re willing to spend their disposable income on products and services that improve health and well-being and 62% of gym users fall into the ABC1 demographic, which includes upper to lower-middle-class individuals with professional jobs.
What’s more, the time that people spend in the gym is one of the best moments to reach them. Rather than trying to reach people when they’re stressed, busy and distracted – such as during the daily commute – gym advertising focuses on messaging that hits when people are feeling empowered, positive, and receptive. Gym users are often seeking distraction and entertainment during a workout, and gym advertising takes advantage of this downtime. From mid-workout displays to changing room ads, there are plenty of opportunities to get your audience’s attention in a gym or health club.
Multi-channel gym advertising campaigns
At TMH Media, we’re experts in digital and offline marketing. We create multi-channel advertising campaigns for our clients that inspire gym users in a myriad of different ways. We combine our skills and expertise in television advertising, outdoor advertising, print advertising, radio advertising and digital marketing to build comprehensive advertising campaigns that fully integrate with the gym-going experience.
Our gym advertising campaigns can:
– Reach an audience of highly-motivated young professionals
– Communicate your brand and image
– Promote limited-time offers
– Increase brand recognition within your target demographic
– Reach customers when they’re at their most receptive
– Share your brand’s values and philosophy
We advertise in gyms using innovative and contemporary media to communicate the messages you want to get across to your audience. Most recently, we supported our partners across the UK by developing digital hand sanitising kiosks for gyms and health clubs with in-built advertising features. These kiosks allow our advertising partners to customise their messages based on the time of day or year and capture their audience’s attention by incorporating interactivity into necessary downtime.
Why work with us?
Our team of advertising specialists at TMH Media have over 30 combined years of experience in advertising and marketing. With thousands of happy clients in sectors as wide-ranging as Police, NHS, councils, colleges, charities, food and drink, sports, fashion, media and entertainment, we know how to reach the right customers to get your brand recognised and improve your bottom line. We are partnered with some of the biggest and most successful gyms and health clubs around the UK, including:
– Anytime Fitness
– Better
– PureGym
– 24/7 Fitness
– MoreYoga
– 1Life
– 9Round
We’re well-placed to position your brand at the forefront of your field via our partnerships with gyms, fitness clubs, leisure centres and yoga suites across the country. If you run a local small business, we can target customers in your area by choosing select branches of nationwide gym chains based in the North and South of England as well as Scotland and Wales.
We already work with multinational clients to advertise their products and services in gyms and health clubs all over the UK. We also work with small and medium businesses and local brands who want to grow their audience and expand. Whatever your objectives, our team can work with you to help you hit measurable success metrics and KPIs on the way to reaching your goals.
Get in touch today
Our marketing professionals at TMH Media have advertising spots in hundreds of highly respected gyms and leisure facilities across the UK. We work closely with our clients to develop tailored advertising campaigns that align your brand with your business objectives. Grow your audience, increase your revenue and boost your bottom line with gym advertising in hundreds of gyms across the UK.
Get in touch with our gym advertising specialists today to discuss our advertising services and how we can help you to meet your business objectives by launching a successful gym advertising campaign. Call us on 01206 241014 to get started.
why us?
30+ years experience
We have over 30+ years of experience, so you are in good hands.
1000's of happy clients
We have worked with 1000's of clients, big and small over the years.
friendly team
Here at TMH Outdoor, we have a team of friendly and experienced media experts.
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Get in touch today and we will find the right Outdoor advertising strategy for your business!